Jeremy Cameron kicked a career-high 11 goals in Geelong's 101-point demolition of North Melbourne on Saturday night.
The Cats ran rings around the hapless Roos under the roof at Marvel Stadium.
What happened?
Cameron had three goals in the first 10 minutes to lay the foundation for the big bag.
He added another two late in the second quarter to make it five in a half.
Why it matters for Jeremy Cameron
Cameron is now up to 69 goals for the season and has all but secured the Coleman Medal.
Gold Coast spearhead Ben King and Port Adelaide's Mitch Georgiades are both 22 goals behind.
Cameron was getting them from all angles as teammates passed to him at every opportunity.
Four more followed in the third quarter, including a brilliant set shot on the siren.
The 10th came in the opening minute of the final term, but he wasn’t done there.
He added one more late on to make it 11 as skipper Patrick Dangerfield watched on from the bench.
What comes next?
The magical 100-goal mark is suddenly on the cards as well.
With games against Port Adelaide, Essendon, Sydney and Richmond to come, plus finals, there is a big chance.
“Right from the start, he looked sharp and took his chances early,” Cats coach Chris Scott said.
He joins the legendary Lance Franklin, Richmond premiership hero Jack Riewoldt and former West Coast champion Josh Kennedy as players to kick 11 or more goals in a game in the 18-team era that began in 2012.
While Cameron will dominate the headlines, the fallout for the Roos could be significant.
It was comfortably their worst loss of the season and once again raises questions about their trajectory.
Geelong, meanwhile, rocket up to fourth place and a huge percentage.
Star recruit Bailey Smith was electric in the midfield, having 25 possessions at halftime, finishing with an equal career-best 43.